TennisOx provides opportunities for people to experience hosted, luxury tennis escapes with other like minded individuals in Europe’s best resorts.
The visual identity aimed to emulate the sense of community within the tennis community that these experiences offer.
The centre of the emblem uses clay orange colour found on many of the tennis courts across the resorts. The combination with the sky blue take people to the balmy climates of a European summer.
The court lines and the tennis ball are a subtle nod to the ‘T’ and ‘O’ in the company name. A strong connection to the name which we have applied to broadly across the rest of the visual identity, including some lovely tote bag designs!