We used modern, bright letter forms in combination with a set of big, bold and challenging design patterns to reflect their values as a vibrant hub for entrepreneurship that would appeal to students and young entrepreneurs.
The letters taken from the logo were used as assets to strengthen the dynamic, rule breaking nature of the visual identity. Cutting them up, experimenting with the scale, orientation and spacing elevated the personality the centre were striving for.
This project was a collaboration between MeThree and One Ltd.