TennisOx provides opportunities for people to experience hosted, luxury tennis escapes with other like minded individuals in Europe’s best resorts.
The visual identity was crafted to capture the spirit of community and belonging that makes the tennis community so special.
The emblem’s center features a clay orange hue, reminiscent of the tennis courts found throughout the resorts. Paired with sky blue, it evokes the warm, sunlit atmosphere of a European summer.
The court lines and tennis ball subtly reference the ‘T’ and ‘O’ in the company name, reinforcing a strong brand connection. This theme extends across the visual identity, including some beautifully designed tote bags!